unique selling proposition USP

What makes YOU different from your competition or What's your unique selling proposition (USP)?

If you answered "I have the lowest price!" or "I have the best quality!", then you have already lost. Everyone has heard this unique selling proposition a million times and the fact is, it just does not work anymore.

To really be successful, you need a USP that will stand out from your competition, something that sets you apart from the rest. What should you use? Consider what the following companies used to make themselve unique and how successful they were:

* Fedex - "When it absolutely, positively has to be there overnight!"
* Domino's Pizza - "Hot pizza delivered in 30 minutes -- or it's free!"
* M&M's - "The milk chocolate melts in your mouth, not in your hand."
* Wonder Bread - "It helps build strong bones 12 ways."
* Head & Shoulders - "You get rid of dandruff!"
* Olay - "You get younger-looking skin!"
* Red Bull - "You get stimulation of body and mind!"

All of the above drive the point home, they focus in on something that is a concern and tell you how they will address that concern. They are not far fetched promises but statements that can be believed by everyone.

Come up with the right unique selling proposition and you will stand out from the rest - and, needless to say, the rest will try to do the same thing once they catch on, but by then, it's too late! Remember, 10 words or less.